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Design and Implementation of Communication and Social Inclusion Program and Outreach - Integrated Solid Waste Management

Project to support improvement of the waste management system and reduce the adverse environmental and social impacts of solid waste in the Greater Baku Region
Sector Solid waste (Water and Environment)
CountryAzerbaijan (Europe)

Description

The overall goal of this service assignment is to support improvement of the waste management system and reduce the adverse environmental and social impacts of solid waste in the Greater Baku Region by means a dedicated Public Awareness Campaign, social inclusion and communication program and public outreach activities designed and implemented to ensure the enhancement of public awareness on solid waste management activities and the meaningful consultations between the PMT, TS and the population groups affected by the project. The aim is to include stakeholders┬ĺ input in all planning functions during the process of improving solid waste management in the Absheron Peninsula leading to positive social outcomes for all involved and affected by the project.

The Communication Program (CP) and Communication Outreach (CO) activities including Social Impact Assessment (SIA) and Resettlement Action Plan (RAP) for the project shall be designed and implemented in a manner acceptable for the World Bank and for the authorities of Azerbaijan.

Eptisa will design a dedicated communication and social inclusion program which will not only contain information, education and awareness-raising activities, but will be targeted for changing long-established practices or behavior of specific stakeholder groups. In order to effect behavior change, it is necessary to understand why people do what they do and understand the barriers to change or adopting new practices. It is not enough to raise awareness of the "benefits", it is critical to understand peoples' barriers or the "costs" they perceive such a change would entail.

The communication and social inclusion program will be an instrument for getting information out to particular audiences, listening to their feedback, and responding appropriately in order to build consensus through raising public understanding and generating well-informed dialogue and action among the project stakeholders.