Geomarketing for Financial Services

- Spanish Confederation of Savings Banks

Development of a geographic marketing system to provide savings banks with a way to carry out analyses of the information for the markets in which they operate.

Description

Eptisa develops a geomarketing platform which will allow the savings banks in the project to offer a new internal service allowing them to identify new models of knowledge of their customers.

These are some of the functionalities developed: display of the savings bank's branches and those of the competition, customers' location, determination of areas of influence, market segmentation, customer and branch penetration indices and geographical alerts.

Users of different savings banks can access the application over the Internet.